In January 2020, John Ellis was hired as CEO of Soothe. On May 2, 2018, Soothe raised $31 million in Series C funding from The Riverside Company. In summer 2017, the company launched two locations in Australia by expanding its services to Sydney and Melbourne. By February 2017, the service was available in 51 cities in the US while also adding services to Toronto, Canada. According to the company, the move was partly motivated by a desire to smooth-out demand and mitigate the spike in service requests outside of the regular nine to five corporate business hours. In July 2016, the company had signed-up corporate clients like Facebook, Hulu, and Microsoft. The company also began servicing in Europe with London becoming the first city across the Atlantic. It had also expanded services to Canada by including Vancouver, British Columbia. Īs of April 2016, Soothe's coverage area also included such cities as Houston, Minneapolis, Orlando, and Portland. However, the company reported a monthly revenue of $1.2 million as of March 2016. It also operates at a loss and planned to continue to do so “for the foreseeable future”. Soothe had a total of more than 3,200 massage therapists across the nation. It had expanded to twenty-two areas in the US, including Atlanta and Indianapolis. In its March 2016 Series B funding, the company raised an additional $35 million. By this point, the company had expanded to a total of 13 cities which included Chicago, Seattle, and San Francisco. In August 2015, the company received $10.6 million in funding from The Riverside Company. Īs of December 2014, the service had 300 licensed massage therapists in Los Angeles and also covered Austin, Miami, Orange County, Phoenix and San Diego. The company first began operating in the Los Angeles area where it was based. As an adult, he invested four hundred thousand of his own money to start the business. He was a domain-name investor who started as a teenager. Kauffman developed the idea behind the service while studying at the Harvard Business School. It was created by Merlin Kauffman, former CEO & cofounder, and Bradley Herman, former CTO & cofounder. It also provides services in Australia, Canada, the UK, Ireland, and Germany.
Since its launch in 2014, the mostly mobile app-based company has received significant press coverage and has expanded its service area to include many cities and counties in the United States. The company allows users to request the services of a massage therapist, cosmetologists, and estheticians. Soothe is a multi-national wellness service provider based out of Los Angeles, California.
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